The resistance of entrepreneurs to participate in sales process is, often, appalling. We find a large number of entrepreneurs keeping itself over occupied in technical and operational activities, even when sales becomes the key constraint and business inches towards disaster. A majority of successful startups, is primarily due to the salesmanship of its entrepreneurs.
External provocation, problem solving support and handholding initiatives can burst inhibition of entrepreneurs, forcing them to do sales and brings up their organizations from the brink of oblivion. To know about the typical scenario a majority of entrepreneurs fall into and the direction they could choose to come out of the crisis, really fast and with minimum risk and expenses, check this case study,
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