Often, neu-entrepreneurs are reluctant to participate in or lead sales process. This reluctance, is natural for aspiring entrepreneurs, who come from specific functional experience (e.g. development, manufacturing, R&D etc.) other than sales experience.However, a better understanding of its need would be necessary for them to meet their business objective and avoid undesirable results.
The original definition of Entrepreneurship is about ‘bringing inside out’. i.e. if you have a capability, then transform it ‘out’ for the benefit of others. The concluding activity of the ‘out’ in the ‘inside-out’ is a transaction that is a part of the sales process. And therefore, if an entrepreneur is reluctant to practice selling, then one is only half done in terms of ones entrepreneurial responsibility or possibly, in understanding of what one has got into.
For details on this issue check the full document, “Sales is the Prime Responsibility of Entrepreneurs“.
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