No two businesses are same but there are some rules that are universal for long term sustainability. Building and sustaining the prime rules that are basis of ones business model, means respecting the business.
Entrepreneurs need steely strength of character and belief of not succumbing to short term benefits, in order to preserve their long term objectives. A real-life business situations force entrepreneurs to succumb to low price regime and fall into the vicious circle of low price. However, some entrepreneurs build ‘prime rules’ of their business by directly dealing with such situations.