Opportunities to earn money is always tempting and organizations have specialist to seek for opportunities. However, for any business, the market is always big enough, provided it offers the right value to the customers. In order to create and deliver right value, it requires organization to continuously engage in activities that offer better value. And remaining focused on ones organizational goal is the prime tactics of new businesses.
While an organization is engaged in its activities, often big opportunities occur in areas that are peripheral to that of the organization. And there is often a tendency to jump at such opportunities.
Since such opportunities are too lucrative to avoid attention, entrepreneurs succumb to the temptation of exploiting them and fall into the trap of shifting focus away from their main agenda.
This happens too often and with too many organizations. The caselet Succumbing to … Every Opportunity, reminds entrepreneurs of the danger of loosing focus.
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