Costly mistakes are not necessarily made in complex terrain. We find it repeatedly that organizations make simple decision making errors that have catastrophic impact on their business. This post connects to a caselet that gives a glimpse of such a simplistic error, that is not uncommon. It then, tends to expose a larger issue of ignoring industry characteristics, while making crucial decisions.
LongTail is such a characteristics in most of the organizations that have a portfolio of offerings to deal with. But surprisingly, most of the managers feel that it is solvable only in digital domain. An introduction to the Long Tail phenomenon is also a part of this caselet. We intend to come out with another caselet that will provide direction to solution in dealing with Long Tail from strategic and operational point of view.
To read more, follow the main link:How are you Dealing with Long Tail in your Business 4
31 March 2014