Walk into TCS, Infosys, WIPRO and HCL tech, you would find a vast pool of its resources doing software development, in one or other technology, platform and language. the job of one software engineer in one company is same as in the other company. But still, how are these organizations, able to not only survive but make tremendous mark in the software service business.
The difference is in their positioning and their business model. Each one of these come from different background, offer at least one distinct value, to a well segmented client base that is big enough. Not only, they are different physically, but they have different rules of the game. More on this, as we get into ‘business model– the logic of creating, delivering, capturing and investing value in the business’.
And so we have a fresh article on Apple, Google, Facebook and Google. Analyst and experts try to consider them in the same league as we compare the top three software service providers; but they are as different as chalk and cheese.
Merry Christmas !!!
31 March 2014