Budget cuts are allover and the economy is not turned up as yet. Spend on promotions has not been encouraging for last few quarters now. Space in Tradefare and industrial exhibitions are going vacant despite heavy discounts. The ad spaces on the way to Hyderabad and Bangalore Airport are faceless for several months.
Somehow organizations fall into the mind set that to get more revenue you need to spend more and you need to be more cost sensitive during downturn. However, the assumption is not very well placed.
Check this link on how organizations are innovating their M&S tactics:
Also available on Slide Share
You must also check Precise engineering, a tiny company from the suburbs of Bangalore that is helping large organizations in improving their sales better at a fraction of cost, as the exhibitors in largest electrical engineering trade fare during Jan 2012 found.
Precise offers a high quality scaled down model of complex engineering products and systems that adds significant depth to sales and marketing efforts of front line teams, while dramatically cutting down the cost of promotion.
Have a look at the stunning video clip on their home page.
31 March 2014