Good times or bad times, there is a tendency to jump at every opportunity without doing full justice to a big enough business in hand. Often organizations try to diversify or open up a link to vertical integration at the first sign of constraint in the current business, only to face bad consequences. Diversification, expansion and vertical integrations require tremendous time, energy and resources of the organization, and should not be done as a knee jerk reaction; the least is expected when the existing business is not fully exploited. Here is a case study based on observed phenomena across industries, be it capital goods, pharmaceuticals, software development, paper industry etc.   [slideshare id=32256681&w=479&h=511&fb=0&mw=0&mh=0&style=border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;&sc=no] Here is the download link: http://www.slideshare.net/shridharlolla/the-temptation-of-integrating-a-new-opportunity