Good times or bad times, there is a tendency to jump at every opportunity without doing full justice to a big enough business in hand. Often organizations try to diversify or open up a link to vertical integration at the first sign of constraint in the current business, only to face bad consequences. Diversification, expansion
[youtube https://www.youtube.com/watch?v=TZdI66kYTmc?rel=0]
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Last Monday when I visited Michael, he said, “We have a big problem… We fared awfully bad in the customer satisfaction survey conducted by a third party. This is despite our OTIF being at 97%.” And then he said, “Unfortunately, an investigation revealed that the OTIF calculated by our customers was between 30 to 44%.”
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