By Admin
The week before last, ‘The Path’ was released on Amazon, both the Print and the eBook version. I keep receiving mails on, ‘how did the co-creation happen’. I therefore thought of communicating exactly what happened and this is the first post to reveal the process of co-creation. Everything started with my posting called, ‘How did
By Admin
Almost half a decade back, I would to be called to help in naming the organization, product or service. I hardly had any background in brand related activities. But my service became popular since it evolved into a systematic process of not only naming but fixing the vision, mission and purpose of the organization. I
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