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Buy-In : Review of Kotter and Efrat Approach

By Admin

  • book review , Breakthrough Performance , Business Thinking , change management , Focusing mechanism , Marketing , Organization Transformation , People Management , Problem Solving , Theory of Constraints , TOC ,
  • Tags: buy in, focus, people management, problem solving, sales, thinking process
  • 11 Aug

Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build

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Succumbing to the Temptation of Grabbing Every Opportunity

By Admin

  • Entrepreneurship , Focused Execution , Operations , Startups ,
  • Tags: dilemma, entrepreneurship, focus, operations, prime responsibility, prime rules
  • 03 Mar

Opportunities to earn money is always tempting and organizations have specialist to seek for opportunities. However, for any business, the market is always big enough, provided it offers the right value to the customers. In order to create and deliver right value, it requires organization to continuously engage in activities that offer better value. And

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