Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build
Most Business Improvements Need No more than Good Thinking It is normal for organizations to project their growth, based on their past performance. However, this projection is often done blind-foldedly, without realizing the real extent of performance the organization can influence. The inevitable result, therefore, is that organizations fall pray to unexpected poor performance, very
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