• Business Model , Company Profile , Entrepreneurship , Managing Growth , Marketing , Sales ,
• Tags: downturn, engineering, precise engineering, prototypes, sales, scaled down models
• 27 Feb

Budget cuts are allover and the economy is not turned up as yet. Spend on promotions has not been encouraging for last few quarters now. Space in Tradefare and industrial exhibitions are going vacant despite heavy discounts. The ad spaces on the way to Hyderabad and Bangalore Airport are faceless for several months. Somehow organizations

• book review , Breakthrough Performance , Business Thinking , change management , Focusing mechanism , Marketing , Organization Transformation , People Management , Problem Solving , Theory of Constraints , TOC ,
• Tags: buy in, focus, people management, problem solving, sales, thinking process
• 11 Aug

Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build

• Breakthrough Performance , Business Model , Business Thinking , Entrepreneurship , Focused Execution , Operations , Problem Solving ,
• Tags: business model innovation, entrepreneurship, operations, prime rules, problem solving, sales, thinking process
• 19 Mar

Most Business Improvements Need No more than Good Thinking It is normal for organizations to project their growth, based on their past performance. However, this projection is often done blind-foldedly, without realizing the real extent of performance the organization can influence. The inevitable result, therefore, is that organizations fall pray to unexpected poor performance, very