This book written in the ‘discourse’ style of Khalil Gibran, is unique in its crispness and simplicity, although it deals with a very complex and holistic subject. First time, I met the Author Mohan Pandey, some two years ago during evaluation session of a national business idea competition. And then, again a few months back.
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Almost half a decade back, I would to be called to help in naming the organization, product or service. I hardly had any background in brand related activities. But my service became popular since it evolved into a systematic process of not only naming but fixing the vision, mission and purpose of the organization. I
It is now established beyond doubt that more than 50% of credit for Apple’s success is its never seen before level of the practice of Operational Excellence. Its CEO and erstwhile COO, Cook was always just around to come to the forefront and make the world realize that despite all copying of Apple’s products and features, its
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