By Admin
Budget cuts are allover and the economy is not turned up as yet. Spend on promotions has not been encouraging for last few quarters now. Space in Tradefare and industrial exhibitions are going vacant despite heavy discounts. The ad spaces on the way to Hyderabad and Bangalore Airport are faceless for several months. Somehow organizations
By Admin
During past couple of months the library at IIM Bangalore got a large set of books from HBR Press. Last week when I walked in, I picked up ‘Buy*in’ by John P. Kotter and Lorne A Whitefield. Kotter is an authority on change management and has made significant contribution in ‘speeding up’ change management in
By Admin
The resistance of entrepreneurs to participate in sales process is, often, appalling. We find a large number of entrepreneurs keeping itself over occupied in technical and operational activities, even when sales becomes the key constraint and business inches towards disaster. A majority of successful startups, is primarily due to the salesmanship of its entrepreneurs. External
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