• Breakthrough Performance , Business Thinking , change management , Industry Problem , Managing Growth , Manufacturing , Marketing , Operations , Organization Transformation , Pharmaceutical Industry , Problem Solving ,
• Tags: OPPI, Stockouts
• 18 Sep

OPPI and E&Y Report Validates the Core Problem Addressed by Time2Change Loss of sales due to non-availability of products with chemists has been identified as one of the concern areas facing the pharma industry, according to a study by Organisation of Pharmaceutical Producers of India (OPPI) and E&Y, titled ‘Unlocking the potential of the pharma

• Business Model , Company Profile , Entrepreneurship , Managing Growth , Marketing , Sales ,
• Tags: downturn, engineering, precise engineering, prototypes, sales, scaled down models
• 27 Feb

Budget cuts are allover and the economy is not turned up as yet. Spend on promotions has not been encouraging for last few quarters now. Space in Tradefare and industrial exhibitions are going vacant despite heavy discounts. The ad spaces on the way to Hyderabad and Bangalore Airport are faceless for several months. Somehow organizations

• book review , Breakthrough Performance , Business Thinking , change management , Focusing mechanism , Marketing , Organization Transformation , People Management , Problem Solving , Theory of Constraints , TOC ,
• Tags: buy in, focus, people management, problem solving, sales, thinking process
• 11 Aug

Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build