Often, neu-entrepreneurs are reluctant to participate in or lead sales process. This reluctance, is natural for aspiring entrepreneurs, who come from specific functional experience (e.g. development, manufacturing, R&D etc.) other than sales experience.However, a better understanding of its need would be necessary for them to meet their business objective and avoid undesirable results. The original
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The resistance of entrepreneurs to participate in sales process is, often, appalling. We find a large number of entrepreneurs keeping itself over occupied inĀ technical and operational activities, even when sales becomes the key constraint and business inches towards disaster. A majority of successful startups, is primarily due to the salesmanship of its entrepreneurs. External
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The first thing expected of a budding entrepreneur is about ones clarity in understanding how the value is created, delivered and captured by the business. Since a business comprises a set of inter-related subsystems, it is essential that entrepreneurs have a good visualization of the flow of value and therefore, the flow of money. It
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