Mrutyunjay’s Dad had asked him a few years back, “What work are you doing in Mumbai?” Mrutyunjay said, “I am designing structure for an Olympic category sports complex for a client in the US.” “Why can not you do it, sitting in Hubli ?” his Dad, an agriculturist had asked. This brief and logical question
Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build
By Admin
During past couple of months the library at IIM Bangalore got a large set of books from HBR Press. Last week when I walked in, I picked up ‘Buy*in’ by John P. Kotter and Lorne A Whitefield. Kotter is an authority on change management and has made significant contribution in ‘speeding up’ change management in
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