Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build
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During past couple of months the library at IIM Bangalore got a large set of books from HBR Press. Last week when I walked in, I picked up ‘Buy*in’ by John P. Kotter and Lorne A Whitefield. Kotter is an authority on change management and has made significant contribution in ‘speeding up’ change management in
After a longtime, I thought of reviewing books on Quality Management. The 2009 version of the book, is a pretty handy guidebook based on Dr. Kume’s vast experience with the TQM movement. He recognizes, the more rapidly changing characteristics of marketplace better than when he wrote the first edition. Thus he places 1.effective response to
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