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Buy-In : Review of Kotter and Efrat Approach

By Admin

  • book review , Breakthrough Performance , Business Thinking , change management , Focusing mechanism , Marketing , Organization Transformation , People Management , Problem Solving , Theory of Constraints , TOC ,
  • Tags: buy in, focus, people management, problem solving, sales, thinking process
  • 11 Aug

Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build

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Buy*in – Book Review

By Admin

  • book review , Business Thinking , change management , Entrepreneurship , Focused Execution , Organization Transformation , People Management , Problem Solving , Sales ,
  • Tags: buy in, HBR Press, iim bangalore, John P. Kotter, kotter, Lorne A Whitefield
  • 28 Jul

During past couple of months the library at IIM Bangalore got a large set of books from HBR Press. Last week when I walked in, I picked up ‘Buy*in’ by John P. Kotter and Lorne A Whitefield. Kotter is an authority on change management and has made significant contribution in ‘speeding up’ change management in

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Management by Quality: Hitashi Kume- Book Review

By Admin

  • book review , Breakthrough Performance , Focused Execution , Operations , productivity ,
  • Tags: productivity and quality publishing, Quality, quality management
  • 16 Jun

After a longtime, I thought of reviewing books on Quality Management. The 2009 version of the book, is a pretty handy guidebook based on Dr. Kume’s vast experience with the TQM movement. He recognizes, the more rapidly changing characteristics of marketplace better than when he wrote the first edition. Thus he places 1.effective response to

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