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1st Nov 2011 Today, Sun Pharma stood full pager on Economic Times. It is not difficult to understand, why the most valued Indian Pharma company is way ahead of its competitors, although its revenues are not the highest. There have been regular full page coverage on industry leaders (including Pharma) in various business magazines, but
Mrutyunjay’s Dad had asked him a few years back, “What work are you doing in Mumbai?” Mrutyunjay said, “I am designing structure for an Olympic category sports complex for a client in the US.” “Why can not you do it, sitting in Hubli ?” his Dad, an agriculturist had asked. This brief and logical question
Within Theory of Constraints (TOC) applications, ‘buy in’ is often considered a marketing approach. The key to buy-in, as per Efrat is creating a sense of ‘Psychological’ ownership. She says that people must ‘FEEL’ that the change is their, it is their initiative. She says that the layers of resistance is a way to build
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